3. Consent requirements
We present a cookie consent banner that provides clear choices. Non-essential cookies are not activated unless you give consent. Essential cookies are always active because they are needed for the website to function and to remember your cookie choices.
Consent banner behavior
- Offers three options: "Accept All", "Reject Non-Essential", "Manage Preferences".
- Does not activate analytics or marketing cookies until you accept.
- Stores your choice in localStorage for 12 months.
- Is dismissible without accepting. Reject means only essential cookies remain active.
- Links to this Privacy Policy page.
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA / UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
5. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
Deletion requests: You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Where to contact us
If you prefer not to use a form, you can reach us via the contact page. We use your inquiry to respond and to provide relevant educational guidance or next steps.
Go to Contact6. Google Services and Advertising
This website uses the following Google services:
Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8. Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9. Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10. Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11. International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12. User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
13. What data we collect
Depending on how you interact with the website, we may collect the following categories of personal data. Some data is provided directly by you (for example, when you send a message). Other data is collected automatically by the browser and our analytics systems (only when consent is given for non-essential categories).
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
We do not intentionally collect special category data (for example health or political views). We ask you not to include sensitive information in free-text fields.
14. Legal basis for processing (GDPR Art. 6)
We process personal data only where we have a lawful basis under GDPR. The basis depends on the context and the type of data.
Contact form data
Consent (Art. 6.1.a) and contract performance (Art. 6.1.b).
We use your details to respond to your request, provide information about courses or materials, and keep reasonable records of the conversation.
Analytics data
Consent (Art. 6.1.a).
Analytics cookies are only activated if you opt in. We use the resulting aggregated insights to improve site performance and content clarity.
Marketing and remarketing data
Consent (Art. 6.1.a).
Marketing cookies and pixels are only activated if you opt in. This helps us measure advertising performance and show relevant educational content to people who have previously visited the site.
Security and fraud prevention
Legitimate interest (Art. 6.1.f).
We may process limited technical data (such as IP address in server logs) to maintain security, detect abuse, and ensure availability of the site.
15. Retention periods
We keep personal data only as long as needed for the purposes described in this policy, and then delete or anonymize it. Retention periods may differ depending on the category of data and legal requirements.
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
16. Policy metadata (required)
Last Updated: January 15, 2026
Effective Date: January 15, 2026
Change notice: Changes are notified via homepage banner minimum 14 days before taking effect.
Questions: For privacy questions or requests, contact [email protected] or write to 4sleep s.r.o., 13-18 City Quay, Dublin, D02 ED70, Ireland.
Cookie controls: Use the "Manage cookie preferences" link in the footer at any time to update your choices.
A note about readability
This policy is written to be practical and understandable. If any part is unclear, contact us and we will explain in plain language how a specific cookie category or data use relates to your visit.